How do you scale your marketing efforts and get the whole company to grow in a profitable way?
Over the years of working with a wast range of clients, in different industries and with different conditions, we have gathered some knowledge in the field. We would like to share this knowledge with you and at the same time celebrate our new office!
A lot has happened in the field of digital marketing in recent years, and it is important to keep up with the changes in order to not fall behind the competitors.
To keep it short it's been everything from facing new channels in which we can reach out to new potential target groups to be forced to switch our way of work with analysing how users interact and behave on our clients websites.
Questions like what we can track today and what tool should we use to collect data to comply with GDPR is still under discussion, among us but also in the digital marketing community.
Probably no one has escaped the transition from Universal Analytics to Google Analytics 4 (GA4), which took place at the turn of June/July this summer. That is also why we organized a seminar on that topic in the beginning of may.
The transition, from UA to GA4, were announced back in 2020 and early access to the new tool was given in October the same year. Despite this, we've heard stories from others in the industry that they didn't have it in place for the transition. It seems that they shrugged their shoulders and thought "it will work out" or they simply did not have insight into what impact the transition had for their digital marketing. We believe in the latter.
Tracking and knowing what we are measuring is the foundation for digital marketing being successful and profitable.
Which channels are you working on today? Which KPIs do you use and look at? Is it more important for you to get impressions and clicks, or is it signed deals that are worth to you? A question with an obvious answer, but unfortunately we encounter all too often the focus on volume rather than business.
What does it cost to get a customer to buy from you, and what is your customer's acquisition cost (CAC)? For digital marketing to scale we need to gain an understanding of the starting point, and what the cost per acquired customer is.
Join us in this seminar where Patric Klingberg, Head of Growth Management at Piktiv, will share his views and knowledge in how to achieve growth in a profitable way with digital marketing.
When & where?
Wednesday, 30th of august at Nygatan 16B
16:30 - 16:45 Welcome & mingle
16:45 - 17:30 Seminar with Patric Klingberg
17:30 - 20:00 Mingle with snacks & drinks
The seminar will be in Swedish.
Deadline for signing up to the seminar & our office warming is 24-08-23.
Sign up for the seminar!
